Las Artistas
Las Artistas sought a refreshed logo to embody the creativity, diversity, and community engagement central to its mission. As a non-profit organization dedicated to arts education and fostering appreciation for fine crafts and art across El Paso and southern New Mexico, Las Artistas aimed to update its visual identity.
The goal of the redesign was to infuse new energy into their beloved annual art show, with a modern, vibrant look that resonates with a younger audience.
Logo / Identity System
Concept
The logo consists of two hands that form the shape of an eye. The hands symbolize craftsmanship and the artist's creative process. They also represent the exchange of artistic goods at the art market. The central eye represents the visual arts and signifies viewers engaging with various forms of art.
